Viktoriya V. Blazheva is First Vice President, Strategy and Business Officer of UniCredit Bulbank. She works with the top management and all bank divisions to facilitate the alignment and implementation of the bank’s strategy. Since recently she is also responsible for coordinating the ESG strategy as part of the banks’ business and operations. Before that she was Head of Identity and Communications Department of the bank for more than 10 years, prior to a career as a financial journalist. Viktoriya is also a lecturer in Corporate Communications and in Personal Branding at London School of PR in Sofia. Viktoriya is actively supporting the civil sector as Member of the Board of Directors of Trust for Social Achievement, member of Council of Women in Business in Bulgaria, in the board of Harvard Club of Bulgaria, etc. In her blog Victory Corners and YouTube channel she creates content about organizational efficiency, productivity, entrepreneurship, sustainability, etc. She is also an amateur doodler. Viktoriya has an MBA from Warwick Business School and is currently doing a Masters in Responsible and Sustainable Governance at Sofia University. Most recently, she has completed the Executive program Circular economy and Sustainability Strategies of Judge Business School and Sustainable Business Strategies of Harvard Business School Online. She has also completed Data Analysis for Management at LSE; Fintech Specialization and Open Banking and Platforms in Finance Specialization of the Centre for Finance, Technology and Entrepreneurship, among others.