Keith Williams is Co-founder and Managing Director of Phenotypeca, the ‘go-to’ platform for the development of baker’s yeast strains that is making life-saving medicines more affordable and accessible for all that need them. He is an entrepreneur, investor and director with over thirty years’ global experience in the IT and Healthcare sectors and a strong interest in the intersection of the two disciplines. Keith has used this expertise to spearhead multiple industry-leading biotechnology projects, most recently assembling a consortium of world leaders in robotics, automation, artificial intelligence, and machine learning to collectively develop a revolutionary Lab 4.0 approach. Keith has an MSc in Biochemical Engineering and a BSc in Biological Sciences from the University of Birmingham, and is a self-confessed cricket nut.