Catherine Bell is a successful serial entrepreneur, business leader, and best-selling business author who focuses on awakening the fire within as the Founder of The Awakened Company. She founded BluEra, a Profit 500 executive search firm. As a top-200 growing company in Canada and top-10 in Alberta, BluEra was a successful example of the Awakened Company System in action, one that is being integrated into the Smith (Queen's) School of Business Masters of Entrepreneurship. She now helps organizations develop culture strategies. Catherine’s revolutionary business book, The Awakened Company, was awarded the Nautilus Book Awards in Business & Leadership, a bestseller one week after its release, a bestseller on Amazon, chosen as “8 of The Best Leadership Books of 2015”, and recognized as a top-book combining business and mindfulness. Catherine has been published in Fortune, HBR, Profit, Conscious Company Magazine, Women of Influence, and has written for the UN. She has worked around the globe from the UK to Cuba, with Fortune 500 companies, and serial entrepreneurs. Catherine has an MBA from the Smith School of Business at Queen’s University, a sociology degree from Western University, is certified in the Enneagram, and is a yoga instructor. She was a Jarislowsky Fellow at the Haskayne School of Business and is on the Expert Panel for the Canadian Centre for the Purpose of the Corporation. She also started The Awakened Project, which is a jewellery line that helps females get out of poverty by starting their own businesses with microloans. Catherine has also been a Board Member of the Distress Centre and Open to Grow. She currently is an Advisor to the Impact Society and Telus Spark (Science Centre), and the Dalai Lama Center. She has completed the Institute of Corporate Directors Not for Profit Essentials Program, and her focus is to be a healthy universal muse to radiate love, wisdom, and power in everything she does.