Bracken Darrell joined Logitech as president in April 2012 and assumed the role of chief executive officer in January 2013. Mr. Darrell has more than 25 years of experience in business management and brand management in successful global consumer companies. Prior to Logitech, he held executive leadership positions at Whirlpool, Procter & Gamble, and General Electric. His broad management experience has spanned manufacturing, supply chain, product innovation, consumer services, and marketing – reaching customers in mature and emerging markets. He has led growth and reinvention for iconic brands such as Old Spice, Gillette, Braun, KitchenAid, Whirlpool, and most recently Logitech. Bracken Darrell holds an M.B.A. degree from Harvard Business School and a B.A. degree in English from Hendrix College in Arkansas.