As a design specialist, Lauren has nearly 20 years of experience as a design leader in some of the world’s leading digital and creative agencies, building diverse teams of art directors, product designers, and creatives. Lauren’s journey has been powered by a strong belief that designers are inherently problem solvers, leading her down many paths, from interactive films for Heineken, to building the joy into the purchase experience for Dyson, to shooting campaigns with Scarlett Johansson, and even designing coffee table books. She now co-leads Experience Consulting UK and is responsible for the design of new products and services. With PwC rated as a global digital experience leader, she sits in the Leadership team that ensures EMEA success.